Pioneering the economy of meaning
In times of chaos brands must take responsibility for building a better world.
We are a brand consultancy that crystallizes your deeper meaning of doing business in a shifting value economy
Immersion in company heritage, consumer expectations and the current cultural environment enables us to define and activate the meaning of your brand to future proof your business.
Our beliefs
In times of chaos brands must take responsibility
for building a better world.
Consumers are the force of change
and will not stop demanding it.
Building meaning into your business model
is the catalyst for growth.
Meaningful brand & marketing collaborations
are the new advertising.
Experiences are
yesterday’s currency
The creation of meaning has overtaken
the staging of experiences as the benchmark
of business and brand behavior.
Meaning sets the new standard of
how to achieve competitive differentiation and
increase value in the short- and long-term.
People are demanding
more from brands
Consider brand values before buying
Gen Z: 87%, Millennials: 84%, Gen X: 79%
Express a preference for brands with purpose
Gen Z: 68%, Millennials: 65%, Gen X: 58%
More likely to buy from companies that support social causes
Gen Z: 95%, Millennials: 89%, Gen X: 80%
Source: GWI 2020
We have our
arms & legs
in multiple fields
15 years in branding, marketing, media
Network of creators
representing all levels of fame
Collaborations with charities supporting
distinct audiences & causes