Pursuing a new triangle
Meaningful brand & marketing collaborations are the new advertising.
We tap into consumers, causes and creators as ingredients
to develop meaningful collaborations for brands
These projects are owned by the brand and designed to earn attention based on pure news value. They can be amplified with paid media across various communication channels.
STEP 1:
Crystallizing meaning
Sharpening existing meaning
Exploration from scratch
How: 360 immersion in company heritage, consumer expectations and cultural environment - via workshops, interviews & research
Outcome: Clear purpose & activation principles
STEP 2:
Creating meaningful collaborations
Ingredient mapping (across consumers, creators, causes)
Idea development
How: Value-led philosophy rooted in shared beliefs and behaviors drives ideation and dynamic iteration
Outcome: 5-20 ideas including initial feasibility check
STEP 3:
Activating meaning
across the ecosystem
Creating immediate activation plan
Ecosystem integration (partnering or solo)
How: Implementing purpose and collaboration ideas - via new products, technology, platforms, content, communications
Outcome: 100 day plan across the marketing ecosystem